Built by operators. Powered by AI.
AI Narada builds AI-native software for consumer durables brands. Every product started as a problem we lived through in 25+ years of running plants, product lines and P&Ls. Each one removes non-value-added work so your people can grow the business.
"If you work in the business, you can't work on the business."
Leaders used to say that to their top team. Today it applies to everyone. A product manager who spends Tuesday re-keying carton dimensions into five systems is not studying the market. A customer service rep searching three PDFs for a bulb type is not helping the next caller.
AI Narada's purpose is to build AI-native, human-aware solutions that automate non-value-added tasks so people can focus on growing the business. Our agents suggest and people decide. Every action is logged, and nothing is approved without a person.
Four platforms. One record of the product.
They work on their own and work better together inside AccelerateNPI.
AccelerateNPI
One shared record per SKU for every team, vendor and agency. Approved data flows to ERP and PIM, and seven AI agents show exactly where launches slow down.
ProductMarketIntel
See the whole market before you design. Search by shopper ratings, a photo or attributes, compare competitors side by side and predict a defensible price.
Klugbot
A copilot that answers any product or order question by chat or by phone, for reps, customer service, dealers and shoppers. Built only on your own data.
AiRedlineDocs
Every vendor sends instructions in its own format. We audit them against your standards, correct them in your brand's format and translate them into any language.
We start as consultants and stay as partners.
Find the pain
We sit with your teams and pick the most pressing, most complex problem where AI pays off.
Measure it
On your own data. A free launch-speed assessment shows where one recent launch slowed down.
Build or tailor
Start from one of our platforms, or build a custom AI-native one. Either way, you control it.
Share the gains
For industry-wide problems, customers join as partners and share the pains and the gains.
Domain depth and AI depth, in one team.
It is hard to find a partner who knows every function of a consumer durables company and can also design custom AI-native software. We built AI Narada to be both.
Twenty-five years of the same problems. Then the tools caught up.
AI Narada began during a Master's in Analytics at Georgia Tech, with a focus on machine learning and AI. The question was simple: which real-world problems from a career in corporate America could AI finally solve?
Founder Raj Joshi has done nearly every job that touches a consumer durables manufacturer. He started as a manufacturing engineer, became a project manager and then a plant manager. He moved to the corporate office to run product line management, with responsibility for ROI, market share and profitability, and with engineering reporting to him.
He then spent time in aerospace as program launch manager at NMG Aerospace, went on to lead strategic business units at AGCO and Kubota, directed strategic marketing and planning at TYM, led the zero turn mower launch for STIHL as a consultant, and for the last two years has been a consultant to lighting and home furnishings brands.
Across every one of those roles, two problems kept coming back.
Sales, inventory and operations planning
As general manager of a plant in Brownsville, Tennessee, and as an SBU leader at AGCO and Kubota with thousands of products, SIOP was a constant fight between forecasts, inventory and capacity.
New product launch
In consumer durables, in aerospace, and again in lighting and furniture: spreadsheets and emails bouncing between teams, vendors and customers, with nobody sure if the launch was ready.
Time to market is a competitive advantage nobody builds tools for.
Companies have systems for engineering, finance, sales and finished content. The teams that actually launch the product (development, product management, marketing, purchasing, brand and training) still run on spreadsheets, email threads, Slack/Teams chats and shared folders. So we built AccelerateNPI to fill that gap.
While building it, we kept running into smaller problems that AI could solve almost immediately. Each became a product.
Why "Narada"? In Indian tradition, Narada is the sage who travels between worlds carrying messages. Our software does the same work between your teams, your vendors and your systems.
Manufacturing engineer → project manager
Learning the product from the shop floor up at MTD Products (Cub Cadet).
Plant general manager, Brownsville, TN
500 people and a $90M budget. Cut raw material inventory 60% and earned ISO 9000 certification.
VP, product line management
Owned ROI, market share and profitability for the line, with engineering reporting in.
Program launch manager, NMG Aerospace
Saw the same launch coordination failures in an industry with far stricter controls.
SBU leader, AGCO
Global programs across France, India, Turkey, China and Brazil, and India market entry.
SBU leader, Kubota
Grew the business from $350M to $600M and put S&OP in place to free working capital.
Strategic marketing & planning director, TYM
Shaped strategy, marketing and planning for a global tractor brand in North America.
Zero turn mowers launch consultant, STIHL
Built the programs and go-to-market plan for STIHL's entry into zero turn mowers; initial revenues topped $50M.
Consultant, lighting & home furnishings
Consulting brands at High Point and finding the same spreadsheets, the same email chains.
MS Analytics, Georgia Tech → AI Narada, LLC
Machine learning and AI, applied to the problems above. Based in Duluth, Georgia.
One platform, then three problems we couldn't walk past.
| Product | What we saw | What we built |
|---|---|---|
| AccelerateNPI | Every launch handoff lived in a spreadsheet or an inbox. | One record per SKU, approved once and synced to ERP and PIM. |
| Klugbot | Reps and service teams hunting through catalogs and order systems for answers. | A copilot that answers product and order questions by chat or phone. |
| AiRedlineDocs | Each Asian vendor sent line drawings and assembly instructions in its own format. | A standard format, with AI that converts every document to the brand's look instantly. |
| ProductMarketIntel | Designers and product managers struggling to document what is already out there and what is trending. | Market scans for inspiration, comparison and ML price prediction. |
Bring us the problem you've lived with too long.
We'll show you where AI pays off, on your own data.
Every launch handoff. Months faster.
Specs, costs, samples and approvals are scattered across spreadsheets, inboxes and chats. AccelerateNPI puts every SKU on one shared record, moves approved data to your ERP and PIM, and shows exactly where launches slow down.
Results from our first customer, a leading luxury lighting brand. Launch cycle combines completed launches with projections from current gate times; other results are measured against the brand's own baseline.
Five steps, one record.
Capture
Vendors enter specs, costs and cartons. Agents read their files.
Collaborate
One record per SKU for every team, vendor and agency.
Change
Plain words become a change request, tracked to production.
Approve
Approve once. Data moves to ERP and PIM with no re-keying.
Measure
Every change is timestamped. Find and fix the real bottlenecks.
Ask your launch anything.
- Product Q&A
- Any SKU, in full context
- Spec extraction
- From vendor files, sources cited
- Change requests
- Plain words become a PCR
- Root cause
- Groups issues, drafts causes
- Product copy
- Drafted from specs and USPs
- Sync explainer
- ERP mismatches, in plain words
- What's stuck
- A morning digest for everyone
Agents suggest. People decide. Agents act with each person's permissions, every action is logged, and nothing is approved without a person.
Vendors and suppliers join free, unlimited.
| Role | Today | With AccelerateNPI |
|---|---|---|
| Product development | Changes buried in email and Slack/Teams chats | Every spec, revision and sample round per SKU |
| Product management | Gate decisions made on stale costs | Live cost and spec status at every gate |
| Product data & ERP | Same attributes re-keyed into 5 systems | Approve once; ERP and PIM update instantly |
| Marketing & e-com | Carton data arrives last, listings wait | Complete attributes before stock lands |
| Brand & creative | Shoots on finishes you won't ship | Approved finishes and sample dates per SKU |
| Purchasing & vendors | Same spec fixes sent every season | Vendors quote on the current revision |
| Engineering | Released changes miss photos and guides | One release reaches everyone; light PLM |
| QA & compliance | Brought in too late for lab lead times | Test plans at the right gate, certs on the SKU |
| Sales & training | Line sheets out of date by market | Current specs, prices, ship dates and guides |
| Leadership | "Are we ready to launch?" takes days | Live readiness, and where launches slow |
Right-sized, not oversized
Modular. Light PLM and quality tracking only where you need them.
Your data, your call
Self-hosted or fully managed. Every action logged.
Fits your systems
Feeds ERP and PIM with approved data, never a rival copy.
Each season starts faster
New collection every season? Each one starts faster than the last.
Start with a free launch-speed assessment.
Bring one recent launch. In 4 to 8 weeks we show where it slowed down and what fixing it is worth, on your own data. Then a pilot with a committed savings target.
Walked the market? Now see all of it.
Don't design what's already on the shelf. Scan the market, compare the competition and price with confidence. We built it with designers and product managers who needed to see what exists, what's trending, and where the inspiration for the next collection lies.
What shoppers rate highest
See which designs, finishes and price points shoppers rate best.
Visual match from a photo
Upload a sketch or inspiration shot and see every look-alike.
Product line & attribute search
Filter by lights, finish, size, style and base type.
MySAMM rankings add-on
For MySAMM subscribers: weekly rank and price history by retailer and brand, so you see what's climbing in each category.
Scan
Three search modes.
Collect
Save and revisit.
Get specs
One download.
Compare
Side by side.
Predict price
ML model.
Launches run 12 months. Your collection keeps up. Come back at every stage to re-check specs and pricing before you commit.
Price it against the products shoppers will actually compare.
Line your target up against its nearest competitors, attribute by attribute. The model returns a predicted retail price range you can defend in a gate review.
| Attribute | Your target | Comp. A | Comp. B |
|---|---|---|---|
| Lights | 5 | 5 | 6 |
| Finish | Aged brass | Brass | Satin brass |
| Bulb base | E12 | E12 | E26 |
| Style | Transitional | Traditional | Modern |
| ML predicted retail | $ low – $ high | ||
Book a demo on your own category.
We'll run a live scan, build a collection and predict a price for a product like yours.
Every product question. Answered instantly.
Information is everywhere: catalogs, spec sheets, PDFs, price lists, order systems. Answers are hard to find. Klugbot is a copilot that turns your product and order data into instant, accurate answers for your reps, your retailers and their shoppers, by chat or as a phone agent.
Chat, on every channel
Website, showroom tablet, rep's phone. One brain behind all of them.
Voice agent, hands-free
Hands full on the showroom floor, or a customer on the phone? Ask out loud and get the answer.
Visual answers
Responses include product images, model visuals, diagrams and video links.
Order answers, not just product answers
Connected to your CRM and order systems, such as Salesforce, so customer service can answer "where is my order?" in the same conversation.
Upload
PDFs, spec sheets, training docs, website content.
Find
The right product, instantly.
Configure
Compatibility, options and accessories that fit.
Price
Real-time pricing, live promotions, clear monthly payments.
Measure
Every question and decision, captured in chat analytics.
New collection every market? Load the catalog and Klugbot answers from day one, with no retraining of your sales force.
| Role | Gets |
|---|---|
| Customer service | Answers mid-call: finish, bulb type, parts, carton size, sloped-ceiling fit |
| Designer | Product and order answers, no SSO login |
| Product & marketing | Line research, where-used on parts |
| Sales rep | Margin, financing, compatibility |
Role-based access keeps margin and pricing with the right people.
Insights that close more deals.
Trending questions
What people ask about, by product line.
Lost-sale alerts
Where shoppers drop off.
Knowledge gaps
What's missing from your catalog and training.
Attach rate
How often accessories and add-ons ride along.
Verified, not guessed
Built only on your manufacturer data through secure retrieval. No hallucinated specs.
Every rep, your best rep
New hires answer like veterans from day one.
Book a demo on your own catalog.
Bring a spec sheet. We'll load it live and let you ask Klugbot anything about your products.
Your furniture is ready. Are the instructions?
Every vendor in Asia sends line drawings and assembly instructions in its own format. We standardize the format, then use AI to check, correct and translate every document so it looks right for your brand. Catch the errors before your customers find them.
Detect
Every step, callout and part number checked against your own templates and standards.
Correct
Fixes made in your files, with expert review of safety copy before anything ships.
Translate
The corrected document, in any language your retailers and customers need.
Upload
Docs plus your standards.
Audit
Against your rules.
Report
Every defect counted.
Correct
Safety copy goes to you.
Translate
Any language.
| # | Defect | Rule | Fix |
|---|---|---|---|
| 1 | Step 6 calls an M6×20 bolt; parts list says M6×25 | Steps match parts list | Callout set to M6×25 |
| 2 | Callout 7 points to the wrong panel | Drawing matches list | Leader moved to part 7 |
| 3 | Warning wording differs from your approved text | Your safety copy | Flagged for your sign-off |
Safety and compliance language is never changed silently. Proven on assembly instructions and line drawings; the same method applies to manuals and parts lists.
First defect report on one document free, on every plan.
Pay as you go
Plus $100 one-time discovery and setup.
Monthly
100 pages a month, extra pages $0.07. Setup and support included.
Annual · best value
1,000 pages a year. Unused pages roll over.
Each language version counts as its own pages.
Send one document. Get the defect report free.
Email it to hello@airedlinedocs.com or call Raj.
Software that fits the way you work.
Most small and mid-size B2B and e-commerce companies know the pattern. Canned SaaS is priced well, but it covers part of the job. Teams use what they can and do the rest in spreadsheets, documents and email. We build AI-native platforms around your process instead, in record time, and you keep total control of your software.
AI Narada × ISOMETRIK.ai
As we put each product module inside AccelerateNPI, we needed deeper backend capacity to build AI-native platforms at speed. We found it in the Appscrip team. They have been in business for more than 15 years and have deployed hundreds of apps. Over the last two years they retooled the company and launched ISOMETRIK.ai, which now sells AI solutions across many industries.
We took a stake in their company, and they took a stake in ours. That shared ownership means our customers get consumer durables expertise across every function and an engineering team that has shipped at scale, working as one.
- AI Narada brings
- 25+ years across engineering, plants, product lines, P&L, sourcing and launch, plus ML and AI from Georgia Tech
- ISOMETRIK brings
- 15+ years of app engineering and hundreds of deployed apps from the Appscrip team
- Structure
- Cross-equity partnership: each company holds a stake in the other
- You get
- Custom platforms built fast, and full control of your software
Beyond our four products.
E-commerce platforms
Storefronts and B2B portals fed by clean, approved product data.
SEO and GEO marketing platforms
Content that ranks in search engines and is cited by AI answer engines.
Tailored versions of our platforms
AccelerateNPI, Klugbot, AiRedlineDocs and ProductMarketIntel, customized to your workflows.
Industry platforms, built with customers
When a problem is industry-wide, customers join as partners and share the pains and the gains.
Tell us the problem your software doesn't solve.
We'll consult with you, find the best use of AI, and build it with you as a partner.
Bring us your hardest problem.
Start with a free assessment on your own data: a launch-speed assessment, a Klugbot demo on your catalog, a market scan of your category, or a free defect report on one document.
Duluth, Georgia
Serving consumer durables brands across the US and their vendors worldwide.